Is Apple Watch Losing Steam?

Posted by Kirhat | Saturday, July 11, 2015 | | 0 comments »

Apple Watch
A few months after it was released, there were still no exact sales figures for the Apple Watch. There are some indications, projections and estimates of order request, but no specific details yet on how much Apple has earned since the launch in April.

However, analytics firm Slice Intelligence has pulled together some data that claims to give an idea of what sales have been like over the past few months. However, the numbers they provided are disappointing.

Slice Intelligence shared a chart with Business Insider that shows how sales have progressed day-by-day from mid-April through the beginning of July.

Apple Watch Sales
On 13 April, Apple was selling about 35,000 watches per day, according to Slice. But that number has dipped significantly since then. On 2 July, for instance, Apple only sold more than 5,000 Apple Watches per day, the chart indicates.

It seems as if there's been a steady decline in day-by-day sales except for a few noticeable spikes, such as one on 2 June.

Slice Intelligence bases these numbers on e-receipt data it received from its panel of 2.5 million online shoppers in the U.S.

The data may not be perfect, but it backs up what some Wall Street analysts have previously said about the Apple Watch. In a note to clients, Andy Hargreaves from Pacific Crest wrote that "store visits, Google search volume, third-party data and recent supply checks all suggest demand for Apple Watch has fallen sharply from initial levels."

Apple has remained quiet when it comes to sales numbers for the Apple Watch. It didn't issue a press release to announce opening weekend sales like it does with the iPhone, but Slice Intelligence previously estimated that there were 1 million orders for the Apple Watch in its first weekend on the market.

When Re/code's Walt Mossberg asked Apple's Jeff Williams how many watches have been sold, Williams replied: "A lot, but not enough. The only number I’ll give you is that demand divided by supply is greater than one, and so that's all I've got for you, Walt. It's a lot."


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