Apple is Zeroing in on the iPhone Launch Date

Posted by Kirhat | Sunday, July 31, 2016 | | 0 comments »

iPhone Button
Several weeks of excitement awaits Apple iPhone followers as the current state of speculation has somehow narrowed the exact period the next variant will be released.

According to Evan Blass, Apple will launch the iPhone 7, also rumored to be called the iPhone 6SE, the week of 12 September. Later, Blass specified that 16 September would be the actual release date, on which customers would be able to get their hands on the new iPhones.

Zac Hall reports for 9to5Mac that in digging for further details, Blass also determined that pre-orders will begin on 9 September. That would mean that the new iPhones would ship to customers and stores the week of 12 September, specifically, on Friday, 16 September, while Apple’s launch event would be held the week of 5 September, probably on Tuesday, 6 September or Wednesday, 7 September.

Hall notes that opening iPhone preorders a week before the retail release date aligns with Apple’s actions in previous years, though last year, Apple had a two-week period between orders and availability. A 16 September retail release would be slightly earlier than past iPhone releases, though that could help Apple to sell more iPhones in the next quarter. Apple hasn’t yet made any announcements about its iPhone event or the date for it, but it’s expected that other product lines due for a refresh, like the Mac and the Apple Watch, could also be featured at the event.

One of the features that many watchers are concerned about is the home button on the iPhone 7. According to Neil Hughes of Apple Insider, the home button won’t physically click when pressed, but will simulate a click with haptic feedback. According to a pair of new reports about the home button, it will no longer physically depress. By choosing a static, capacitive home button, Apple could make the next iPhone thinner. The iPhone 7 is rumored to be the thinnest iPhone yet, and could possibly measure just 6mm thick.

A home button that doesn't click would likely simulate the feel of a click with haptic feedback, like the Force Touch trackpad on the 12-inch MacBook and new MacBook Pros.

The Force Touch trackpad also sense pressure, like the display on the Apple Watch or the iPhone 6s, in order to differentiate a tap from a press. The new iPhone home button would likely do the same. Buster Hein reports for Cult of Mac that the new home button may be flush with the rest of the iPhone body, which may help to make the new iPhone more waterproof. A flush home button would provide fewer paths for water to enter the device and destroy internal components.

If this is really true, then there's only a few weeks left before iPhone users will find out.

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Ford is Bringing Apple and Android To Their Cars

Posted by Kirhat | Saturday, July 30, 2016 | | 0 comments »

Ford Brings Apple and Android
Vehicle manufacturer, Ford will put some intelligence in their products by offering Google’s Android Auto and Apple’s CarPlay for all of its 2017 vehicles.

This means that For owners will soon be able to ask Google where the nearest McDonald’s is and check with Siri to see how many calories are in a Big Mac (563) — all while doing sick burnouts in their new Mustang GT.

Ford is bringing Android Auto and CarPlay to its vehicles via its new Sync 3 infotainment system. Early reviews reveal that an early version of Sync 3 in 2014 in-dash console is far easier to navigate and understand than previous iterations of Sync.

Ford organized the original Sync system by breaking the main touchscreen display into four quadrants: Entertainment, Navigation, Climate and Phone. The whole interface was confusing to say the least. On top of that the system was slow to respond to user inputs, making things like searching for addresses incredibly annoying.

Sync 3, on the other hand, is not only faster; it is also easier to navigate. The setup focuses on larger text and windows that make the system far more intuitive.

In addition to Android Auto and Apple CarPlay, Ford is bringing over-the-air Wi-Fi updates to its vehicles. That means if drivers need to update their Sync 3 system to get a new feature, they will simply have to connect to their home’s Wi-Fi system.

Adding Android Auto and Apple CarPlay is an interesting decision by Ford, though, which has put a lot of effort into building its own in-car infotainment ecosystem. With access to Android Auto and CarPlay, drivers will be less incentivized to use the actual Sync 3 interface.

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Is Fabletics Scamming Its Subsribers?

Posted by Kirhat | Friday, July 29, 2016 | | 0 comments »

Kate Hudson
Cher thinks she is being scammed after it called out Kate Hudson's athleisure brand, Fabletics.

The entertainer — who is famously excellent at expressing herself via Twitter — told her 3.09 million (and counting) followers that she did not have a good experience when she was shopping at Fabletics.

Here's what she actually said:
 Cher, like the retail-savvy Kanye West before her, raises an interesting point.

Fabletics' parent company, JustFab requires consumers to sign up for subscriptions — called VIP memberships — in order to get its apparel at such affordable prices. After signing up, each VIP is billed on a monthly basis.

The subscription method itself has come under fire; in September, a lengthy BuzzFeed report shed light on the fact that many consumers felt duped and found it extremely hard to end their memberships.

Many people are rallying behind Cher's tweet, saying they had similar experiences. Further, the complaints that have come after the tweet send a resounding truth echoing through the walls of the internet: Even if Fabletics has taken multiple steps to improve its business, a lot of consumers already changed the way they perceived the brand.

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Apple's Big Influence on Tech Sector Profits

Posted by Kirhat | Thursday, July 28, 2016 | | 0 comments »

Apple's Tech Profit
It appears that Apple has a larger say on how the market performs that what was originally thought by many. And the sheer size and volatility of its earnings are currently tipping the technology sector’s earnings the wrong way.

Currently, the technology sector's earnings are projected to decrease by 3.9 percent year-over-year, based on analysts' EPS estimates.

Factset’s John Butters removed Apple’s earnings from the tech sector, and came up with the chart where he compares tech sector EPS growth rates with Apple and without Apple.

Over the past six quarters, Apple has single-handedly controlled the tech sector's growth rate. Back in 2015, the tech sector would have been in the red every quarter without Apple. This influence is most pronounced back in Q1 of 2015, where earnings would have declined by 4 percent, but instead increased by 3 percent, thanks to Apple.

However, this trend is now hurting the tech sector. The aforementioned 3.9 percent expected decline turns into a 2.2 percent gain in the second quarter, once the market is strip out Apple earnings. Butters also notes that Apple's volatility is due to Apple's reliance on the iPhone for earnings, which has been seeing big declines this year.

Investors may not need to worry for long, though. Right now, Apple is on the "s" refresh of its iPhone upgrade cycle, and sales generally decline during this phase as the refresh generally doesn't have as many new features or as unique a design.

Goldman Sachs analyst Simona Jankowski is expecting sales to start growing again once the iPhone 7 goes on sale. If true, this should help push the tech sector’s earnings back up, especially if the former part of it keeps growing as well.

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Gorilla Glass 5 Coming to iPhone 7?

Posted by Kirhat | Wednesday, July 27, 2016 | | 0 comments »

iPhone 7 Gorilla Glass 5
Yoni Heisler of BGR reported the impending arrival of Gorilla Glass 5, a more resilient and sturdier version of the glass displays that have graced every incarnation of the iPhone since the very beginning. While previous iterations of Gorilla Glass were certainly functional and did their job well, they were not without their limitations.

Many iPhone users should be in agreement that the cracked screens have remained an ongoing problem for years on end. Undoubtedly, all of them have likely experienced a cracked display at some point in time. The fifth iteration of Gorilla Glass, however, promises to offer more protection than ever before. And in turn, it stands to reason that Apple’s upcoming iPhone 7 will be practically indestructible.

Corning boasts that Gorilla Glass 5 was designed to offer displays much more protection during accidental drops. In fact, Corning’s lab tests reveal that Gorilla Glass 5 displays remained intact during 80 percent of drops that occurred at heights as high up as 5.9 feet. What's more, Corning found that Gorilla Glass 5 holds up extremely well even when dropped onto rough surfaces. And for some additional context, Corning makes a point of noting that Gorilla Glass 5 is four times as resilient as previous designs.

"With each successive generation of Corning Gorilla Glass, we have taken cover glass technology to new levels," John Bayne of Corning said in a press release. "With many real world drops occurring from between waist and shoulder height, we knew improving drop performance would be an important and necessary advancement."

Corning notes that Gorilla Glass 5 is expected to show up on commercial products "from leading global brands later this year." In other words, Apple’s iPhone 7 may offer much more of a value proposition than initially anticipated. Given how frequently smartphone users tend to drop their devices – the iPhone 6 and 6s are particularly slippery devices – an iPhone 7 equipped with Gorilla Glass 5 sounds incredibly enticing.

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Hints Reveal The Launch Date of iPhone 7

Posted by Kirhat | Tuesday, July 26, 2016 | | 0 comments »

iPhone 7 Launch Date
According to Evan Blass — popularly known by his Twitter handle EvLeaks — Apple is planning to release its iPhone 7 the week of 12 September. If this is indeed true, that would mean the device is only about a month and a half away from launch. Last year, the iPhone 6s and iPhone 6s Plus hit stores toward the end of September, so it would seem Apple wants to slightly speed up this year's launch.

Assuming Blass' information is accurate and the iPhone 7 does come out the week of 12 September — likely on that Friday, 16 September — it’s safe to assume Apple will hold an event the week before, possibly on 6 September, which is the day after Labor Day in the U.S.

There’s no major evidence to back Blass’ claim up but the timing seems right. Bloggers and tech sites has seen numerous leaks over the past few weeks, suggesting manufacturing overseas is well under way. Earlier, Blass also revealed the alleged code names for Apple’s two new iPhone models, Sonora and Dos Palos.

Based on past rumors, everyone should expect the iPhone 7 to feature an improved antenna band design, larger camera, and no 3.5mm headphone jack. Additionally, a rumor claimed the iPhone 7 Plus would sport a dual camera setup, 3GB of RAM, a second speaker for stereo sound, and possibly a Smart Connector, something that’s present in Apple’s iPad Pro.

Tentatively mark the calendars for the week of 12 September.

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