The date – 9 September 2014 – marks the day that Apple will face the public after it suffered a black eye, as iCloud — rightly or wrongly — was implicated in the nude celebrity photo hack. It will be thea good time for CEO Tim Cook to again reaffirm his promise to improve security on the service.
The day also marks the first public Apple event since the company closed its deal to buy Beats. While it's only been a month, so it's still a bit early for the first Beats project as an Apple company, we may see the beginnings of the collaboration — or at least an appearance by Dr. Dre.
It will most probably be a day when Apple packs an iPod refresh, announce the release date for OS X Yosemite and maybe even feature new iPads (as one analyst has predicted) into its big show.
However, despite doing all these things, everyone knows that the main stars for Apple on 9 September 2014 are the new iPhones and iWatch. The date will be remembered as the day when the technology giant finally released a phablet, and dove into wearables.
Given all these, one more thing is certain: It'll be the most interesting Apple event in years.
The sequence of events leading up to Apple's annual ritual of unveiling new iPhones is usually pretty rote. Rumors appear with increasing frequency, photos of product parts leak out and once the company finally gets around to actually unveiling the new products, we already know virtually all about them.
This time, however, things are different. Reports say the on the 9th of September, Apple event will see the company enter a new product category. The iWatch — Apple's answer to the smartwatch and fitness tracker — will make its debut at the event, reports say, and everyone actually know very little about it.
Sure, there have been leaks and rumors about the iWatch's software and abilities, insider speculation on how many versions there will be and various other scraps, but compared to the nonstop cavalcade of alleged iPhone 6 images, it's all pretty hazy.
There's something else different about this iPhone unveiling. Like last year, everyone is supposedly going to see two new iPhones, but this time, neither one will be the "cheap" version.
Last year, Apple launched the iPhone 5s and 5s, but the C was really just a repackaged iPhone 5. It was new, but it was a step down.
This time, Apple is expected to launch two new iPhones —both larger than the current one and both state-of-the-art. The new sizes, based on alleged leaked parts, will be 4.7 and 5.5 inches. It appears that, similar to the iPad Air and iPad mini with Retina display, Apple will offer two products with the same internals and different screen sizes.
There will be more upgrades — a faster chip, increased resolution and improvements to the camera — but everyday users may benefit most from the phone's extremely durable sapphire glass covering the screen, one of the rumored new features. Apple has reportedly run into trouble producing the glass in the quantities it needs, though, so we might have to wait another year.
Rumors say Apple will call the 5.5-inch iPhone the "iPhone 6L." That's as good a name as any, although consumers will care more about how much it'll cost. It'll almost certainly be a step up from the 4.7-inch model, but US$ 50 more or US$ 100 more?
And let's not forget that iOS 8, first unveiled in June, will finally get its release date. If Apple sticks with its usual pattern, anyone with an iPhone 4S or later will be able to download iOS 8 on 17 September. Expect the complaints to begin about an hour later.
The day also marks the first public Apple event since the company closed its deal to buy Beats. While it's only been a month, so it's still a bit early for the first Beats project as an Apple company, we may see the beginnings of the collaboration — or at least an appearance by Dr. Dre.
It will most probably be a day when Apple packs an iPod refresh, announce the release date for OS X Yosemite and maybe even feature new iPads (as one analyst has predicted) into its big show.
However, despite doing all these things, everyone knows that the main stars for Apple on 9 September 2014 are the new iPhones and iWatch. The date will be remembered as the day when the technology giant finally released a phablet, and dove into wearables.
Given all these, one more thing is certain: It'll be the most interesting Apple event in years.
The sequence of events leading up to Apple's annual ritual of unveiling new iPhones is usually pretty rote. Rumors appear with increasing frequency, photos of product parts leak out and once the company finally gets around to actually unveiling the new products, we already know virtually all about them.
This time, however, things are different. Reports say the on the 9th of September, Apple event will see the company enter a new product category. The iWatch — Apple's answer to the smartwatch and fitness tracker — will make its debut at the event, reports say, and everyone actually know very little about it.
Sure, there have been leaks and rumors about the iWatch's software and abilities, insider speculation on how many versions there will be and various other scraps, but compared to the nonstop cavalcade of alleged iPhone 6 images, it's all pretty hazy.
There's something else different about this iPhone unveiling. Like last year, everyone is supposedly going to see two new iPhones, but this time, neither one will be the "cheap" version.
Last year, Apple launched the iPhone 5s and 5s, but the C was really just a repackaged iPhone 5. It was new, but it was a step down.
This time, Apple is expected to launch two new iPhones —both larger than the current one and both state-of-the-art. The new sizes, based on alleged leaked parts, will be 4.7 and 5.5 inches. It appears that, similar to the iPad Air and iPad mini with Retina display, Apple will offer two products with the same internals and different screen sizes.
There will be more upgrades — a faster chip, increased resolution and improvements to the camera — but everyday users may benefit most from the phone's extremely durable sapphire glass covering the screen, one of the rumored new features. Apple has reportedly run into trouble producing the glass in the quantities it needs, though, so we might have to wait another year.
Rumors say Apple will call the 5.5-inch iPhone the "iPhone 6L." That's as good a name as any, although consumers will care more about how much it'll cost. It'll almost certainly be a step up from the 4.7-inch model, but US$ 50 more or US$ 100 more?
And let's not forget that iOS 8, first unveiled in June, will finally get its release date. If Apple sticks with its usual pattern, anyone with an iPhone 4S or later will be able to download iOS 8 on 17 September. Expect the complaints to begin about an hour later.
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