Apple was able to do something remarkable with the iPhone 17 prices last year. Despite increases in manufacturing costs and overall inflation, Apple didn't raise iPhone prices.
The standard iPhone 17 starts at US$ 799, the same price as its predecessors, while featuring double the storage for the price point and specifications comparable to the iPhone 17 Pro. The iPhone 17 Pro Max also launched at the same price as its predecessor, US$ 1,199.
Apple made some changes to the iPhone price structure, though. The US$ 999 iPhone Air replaced the US$ 899 iPhone 16 Plus, although the ultra-thin handset also featured double the storage.
The iPhone 17 Pro started at US$ 1,099 instead of US$ 999, but that was the same price as the 256 GB iPhone 16 Pro. That said, the iPhone is still an expensive device in the U.S. That's why carriers like T-Mobile run promotions that offer subscribers free iPhone 17 models, of course, with its terms and conditions.
But the iPhone is even more expensive abroad, with India being one of the countries where the iPhone 17 series is significantly more expensive than in the U.S.
For instance, iPhone 17 is priced at 82,900 INR (US$ 876) vs. $799. iPhone Air is quoted at 119,900 INR (US$ 1,267) vs. $999. iPhone 17 Pro is priced at 134,900 INR (US$ 1,426) vs. $1,099, while iPhone 17 Pro Max is being sold at 149,900 INR (US$ 1,584) vs. $1,199.
There is one pricing caveat for the base iPhone. Apple applies a US$ 30 connectivity discount to the regular iPhone 17 price in the U.S. That's been the case for years for non-Pro devices. Apple used the same US$ 799 price in previous years with this distinction. Buying an unlocked iPhone 17 from Apple without connecting it to a carrier costs $829 instead of $799.
The more premium the iPhone model, the more expensive it is to purchase in India compared to the U.S. Buyers will pay over US$ 300 more for the iPhone 17 Pro and iPhone 17 Pro Max in India, even though Apple manufactures many iPhone models in the country. However, that's not because Apple chooses to set higher prices in specific markets. Other factors impact international prices, including the currency exchange rate, local taxes, and import costs.
First, it's important to note that the iPhone prices that Apple advertises in India include tax, whereas the U.S. prices do not. The Goods and Services Tax (GST) rate for mobile devices is 18 percent, which partly explains the higher price tag. Also, some smartphone parts used in iPhone assembly in India may be subject to import tariffs, though last year, the Indian government removed some duties. Finally, there's Apple's need to protect iPhone pricing against foreign exchange fluctuations. A weaker rupee may lead to higher iPhone prices in the region.
India has been assembling iPhones for years, with Apple steadily increasing the number of models made in the country and the production volume. The most recent data shows that India assembles all iPhone 17 variants and the iPhone 16 models Apple still sells.
Volume increased from 36 million in 2024 to 55 million in 2025, as Apple has tried to reduce its reliance on China. That's about 25 percent of the number of iPhones Apple manufactures each year. However, not all iPhone components are manufactured in India, and some may be subject to import duties that could impact the manufacturing cost. Also, Apple isn't likely to offer preferential pricing to India just because it manufactured the handset in the region.

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