A Quick Look At Apple's New Products

Apple's annual extravagant event has just wrapped and the focus of the 9 September show was mobile devices: the iPhone, the Watch, and AirPods. In total, Apple unveiled eight new products, including a brand-new member of the iPhone family, the iPhone Air.

Here’s a look at everything that was announced, in order of when it was announced during the show.

AirPods Pro 3 Apple redesigned AirPods Pro so they’re smaller and match more ears; Apple calls them the best-fitting AirPods ever. Apple also improved the audio with a wider soundstage and, more importantly, better active noise cancellation. Advanced computational audio, and new ear tips, offer better noise isolation—twice the ANC compared to the previous generation, and the best ANC in any wireless in-ear headphones, Apple promises, calling it over-the-ear performance in a pocket-sized design.

Apple Watch Series 11 Apple calls the Series 11 the most durable scratch-resistant Watch ever. It has more 5G coverage, is more battery-efficient, and comes with WatchOS 26 and the Liquid Glass design overhaul that comes with it. Series 11 also comes with new health features, including Health, Hearing, Cycle Tracking, Mental Health, and more.

The Apple Watch Series 11 is attacking hypertension, also known as high blood pressure. Using data from the optical heart sensor, the Watch looks for high blood pressure over 30-day periods and will alert you if it spots patterns of hypertension. It won’t detect all instances, but Apple expects to notify over 1 million people of hypertension in the next year. It’ll be available in 150 regions this month, including the U.S. and Europe.

Apple Watch Ultra 3 Apple’s highest-end Watch has an improved display that’s brighter when viewed at an angle, and thinner borders so you have a bigger screen without Apple needing to change the case size, making for the biggest Apple Watch display ever. It comes with better 5G support, but also satellite connectivity, so you can get emergency help you need, or send messages or share your location, even in remote areas. Apple doubled the signal strength so you can communicate with satellites 800 miles above Earth.

iPhone 17 The iPhone 17 now features a 120 Hz ProMotion display, a feature previously reserved for the Pro iPhone models, which makes actions look and feel smooth. It also features an always-on display, and is the brightest screen ever and has less glare thanks to a 7-layer anti-reflective coating. It comes in five colors: white, black, green, purple, and blue. It also has the best scratch resistance in an iPhone.

iPhone 17 is powered by an A19 chip, made with 3-nanometer technology, plus an improved neural engine for Apple Intelligence and higher memory bandwidth to make large language models run faster. It also has improved fast charging, so just 20 minutes of charge will give you 8 hours of video time.

iPhone 17 Pro and Pro Max The 6.3-inch iPhone 17 Pro and 6.9-inch Pro Max is all about power. Apple used aerospace-grade aluminum alloy, for improved thermal conductivity, which also makes the phone significantly lighter to hold. It comes in silver, deep blue, and "cosmic orange." Improved thermals also makes room for a bigger battery and better antenna system. Everything is done to unlock the potential of the A19 Pro, which is specially built for AI workloads. It has 40% better sustained performance than iPhone 16 Pro, according to Apple.

Apple is now using ceramic shield, instead of glass, for the back, which is four times more resistant to cracks and allows for a thinner profile, which, again, allows room for a bigger battery. A 7-layer antireflective coating also makes the phone better in bright lighting conditions.