Apple Dedicated An Entire Week For Mac Launch

After a long wait, Mac users is getting a confirmation about the anticipated fall launch. The rollout, however, may be a bit unconventional for Apple.

For the first time, Apple has hostaged the whole week starting on Monday morning (28 October). It’s expected that the announcements will include the latest M4 refreshes for the Mac lineup, including the MacBook Pro, iMac, and a completely refreshed Mac mini.

While many of those will merely be for the M4 updates, this may end up being the biggest single window of Mac releases since the initial M1 launch in 2020 in terms of sheer quantity.

As mentioned in several reports and leaks, hardware designs are expected to stay the same, with the Mac mini being the one exception. The mini PC is expected to get its first major redesign in over a decade — and perhaps this could be something Apple wants to give extra attention to later in the week.

According to Mark Gurman’s latest reporting, we might also get updates for the Magic Trackpad, Magic Keyboard, and Magic Mouse. Don’t get too excited though. Not everyone is expecting Apple to finally start from scratch on the infamous Magic Mouse, instead just updating the port from Lightning to USB-C. These could potentially get their own separate announcement, though they are most likely launching alongside the M4 iMac.

Will Apple spread these out throughout the week or reveal all six of these products on Monday morning? Who knows, but Apple certainly suggested that the announcements will only "start" on Monday morning.