"It's Glowtime" For Apple On 9 September

It was just announced that Apple will be hosting a special event on 9 September 2024 or one day ahead than what everyone was thinking, as the tech giant is widely expected to unveil the iPhone 16.

The event will be broadcast from Apple Park in Cupertino, California, the technology company announced in an email. The theme of the event — "It's Glowtime" — is a reference to the interface used by the new Siri digital assistant on the company's latest devices.

Apple had previously been preparing to hold the launch on 10 September, people familiar with the matter have said, though it will now be one day sooner. The date scheduled for the first presidential debate between Vice President Kamala Harris and Republican nominee Donald Trump is on 10 September.

That lineup will reportedly include the iPhone 16, with larger screens on the Pro models and a new button just for taking pictures. The phones should also support Apple Intelligence, the company’s suite of AI features announced earlier this year.

The event could also include announcements of the Apple Watch Series 10, which will be thinner than past models, with a larger screen, as well as new AirPods, with noise cancellation coming to more models.

While invites for the September 10 event have not yet gone out, the timing would be consistent with Apple’s press events in recent years.

Bloomberg’s Mark Gurman also reported that Apple is planning to update its Macs with the M4 processors, but the new Macs probably won’t be announced until later in the fall.