OnePlus Nord Line Will Be Revealed In AR On 21 July

OnePlus is almost ready to stop the drip feed of info and properly reveal its latest lineup of more affordable smartphones. It will hold a virtual launch event for the OnePlus Nord line on 21 July at 10:00 A.M. ET. The company is trying something a little different this time, though.

Instead of checking out a YouTube stream, users can watch the event in augmented reality via the OnePlus Nord AR iOS and Android app. OnePlus will also give some people the chance to have a virtual hands-on with the device through the app. In a somewhat convoluted setup, it’ll send out physical invitations for that hands-on, with more details to come on how that’ll all work.

Leaks and reports have suggested the first Nord will include dual selfie cameras, along with a Snapdragon 765G processor and 90Hz AMOLED display. The launch is taking place a little later than expected, as OnePlus CEO Pete Lau said last month it’d take place on 10 July. He has also confirmed the first Nord phone will cost under US$ 500.

The company is giving customers in Europe a second chance to secure a OnePlus Nord pre-order on Wednesday at 10:00 A.M. CEST, with 900 devices available. The last batch of pre-orders starts at the same time a week later. Those who do plunk down £20 or €20 for a device they only really know the name of will score some OnePlus merch