Big Payout for Tim Cook

Posted by Kirhat | Friday, September 08, 2017 | | 0 comments »

AirPods
When you are an Apple CEO, you are expected to receive ample compensation. But when you lead it Apple to greater heights, you are also expected to receive a cash windfall.

Tim Cook just receive his big bonus after he collected collected 560,000 shares of Apple, worth US$ 89.2 million, according to a regulatory filing last 4 August.

After cashing out and paying taxes, he collected about US$ 43 million.

Cook's bonus was connected to the company's performance — Apple stock has outperformed 81 percent of the S&P 500 in the past three years.

But Cook isn't just a financial wizard, and if you were giving the award based on Apple introducing innovative products and expanding into new markets, he'd still get the bonus.

Contrary to conventional wisdom and analyst warnings that Cook might not be able to create new products the way his predecessor did, the two completely new products that Apple launched under his leadership are dominating.

So while Cook might not be the product visionary late CEO Steve Jobs was, he does know how to motivate Apple's army of engineers and designers to come up with something "insanely great."

Take Apple's AirPods, the wireless earbuds it first released last fall. Although they compete against similar products from Samsung and well-funded startups, they took 85 percent of dollars spent on the "totally-wireless" product category so far this year, according to an NPD estimate released in a few days.

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