After the Apple Watch Series 2 was launched onto an unsuspecting public a year ago, Apple has updated its iconic timepiece once again. The Apple Watch Series 3 shares a similar case to its forebear, but most crucially, comes with a built-in LTE radio. That means that users can now make calls to their friends without the use of their smartphone.
Built-in LTE and UMTS connectivity is the headline feature, which enables both calls and the ability to stream music directly from Apple Music.
In addition, the internals are now faster, thanks to a new dual-core chip and other refinements to the overall system. Other improvements include a new barometric altimeter that will help the device track the number of steps and hills a user conquer each day.
With "mixed use," users are still expected to wrangle the usual 18 hours of life from the device. Given that the company made the point that the battery life was unchanged, everyone should expect GPS performance to remain the same, too.
Apple has clearly doubled-down on the health and fitness tracking aspects of its latest timepiece, will Jeff Williams showing off improved heart-rate tracking. Now, the watch will surface current heart-rate whenever the user raise their wrist to check the time, and the device will also constantly calculate their base HR.
Also, the company will spend time looking to develop a way for the watch to detect the subtle, hard-to-diagnose symptoms of atrial fibrillation before they strike. Fitbit, a major rival in the wearables space, has promised to do similar to support a future update to its own new device.
In terms of surprises, much of the Apple Watch launch was spoiled by a leak of iOS 11 that showed off many of Apple's cards. A screenshot from the Watch companion app showed a device with a black case and red digital crown - a color feature available on the new bodies.
More importantly, however, the face of the preview screen showed off icons denoting both cellular communication and navigation icons. Details of the latter feature weren't touched on during the keynote, but it's possible that the watch now offers standalone turn-by-turn guidance.
Since the launch of the first Apple Watch, the wearables industry has changed beyond all recognition, thanks to Apple. The nascent smartwatch world is now dominated by the humble squircle, with independent estimates claiming that Cupertino has sold anything up to 30 million devices.
Tim Cook, in his opening remarks, said that the device had grown in sales by 50 percent year-on-year, and now Apple Watch is the world's most popular watch - although it's probably not the world's biggest watchmaker.
Built-in LTE and UMTS connectivity is the headline feature, which enables both calls and the ability to stream music directly from Apple Music.
In addition, the internals are now faster, thanks to a new dual-core chip and other refinements to the overall system. Other improvements include a new barometric altimeter that will help the device track the number of steps and hills a user conquer each day.
With "mixed use," users are still expected to wrangle the usual 18 hours of life from the device. Given that the company made the point that the battery life was unchanged, everyone should expect GPS performance to remain the same, too.
Apple has clearly doubled-down on the health and fitness tracking aspects of its latest timepiece, will Jeff Williams showing off improved heart-rate tracking. Now, the watch will surface current heart-rate whenever the user raise their wrist to check the time, and the device will also constantly calculate their base HR.
Also, the company will spend time looking to develop a way for the watch to detect the subtle, hard-to-diagnose symptoms of atrial fibrillation before they strike. Fitbit, a major rival in the wearables space, has promised to do similar to support a future update to its own new device.
In terms of surprises, much of the Apple Watch launch was spoiled by a leak of iOS 11 that showed off many of Apple's cards. A screenshot from the Watch companion app showed a device with a black case and red digital crown - a color feature available on the new bodies.
More importantly, however, the face of the preview screen showed off icons denoting both cellular communication and navigation icons. Details of the latter feature weren't touched on during the keynote, but it's possible that the watch now offers standalone turn-by-turn guidance.
Since the launch of the first Apple Watch, the wearables industry has changed beyond all recognition, thanks to Apple. The nascent smartwatch world is now dominated by the humble squircle, with independent estimates claiming that Cupertino has sold anything up to 30 million devices.
Tim Cook, in his opening remarks, said that the device had grown in sales by 50 percent year-on-year, and now Apple Watch is the world's most popular watch - although it's probably not the world's biggest watchmaker.
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