Apple is already a veteran is facing patent lawsuits. It is no wonder anymore to see the tech giant being dragged through the mud again after a judge added a hefty additional fine to a case originally heard in 2015.
The company has been ordered to pay the Wisconsin Alumni Research Foundation (WARF) US$ 506 million for infringing on a patent involving processors found in some versions of the iPhone. The patent was obtained by WARF in 1998.
Professor Knittel, who testified at trial, used regression analysis to estimate the extent to which increases in processor speed increased the value of smartphones and tablets for consumers.
Professor Blattberg analyzed Apple marketing and promotional activities and concluded that Apple's extensive promotion of the speed of its flagship iPhones and iPads was evidence of the importance of speed to smartphone and tablet consumers.
The damages initially imposed on Apple by a jury totaled US$ 234 million, but US District Judge William Conley added US$ 272 million after Apple continued to infringe the patent until it expired in December 2016.
The huge sum will barely make a dent in Apple's finances, but the company is said to be appealing the ruling.
It's not the first time WARF has proven to be a thorn in the industry's side, either. The foundation filed a case against Intel in 2008 for using the same patent, and not long after making the original infringement claim it filed another lawsuit against Apple over the company's A9 CPUs.
The company has been ordered to pay the Wisconsin Alumni Research Foundation (WARF) US$ 506 million for infringing on a patent involving processors found in some versions of the iPhone. The patent was obtained by WARF in 1998.
Professor Knittel, who testified at trial, used regression analysis to estimate the extent to which increases in processor speed increased the value of smartphones and tablets for consumers.
Professor Blattberg analyzed Apple marketing and promotional activities and concluded that Apple's extensive promotion of the speed of its flagship iPhones and iPads was evidence of the importance of speed to smartphone and tablet consumers.
The damages initially imposed on Apple by a jury totaled US$ 234 million, but US District Judge William Conley added US$ 272 million after Apple continued to infringe the patent until it expired in December 2016.
The huge sum will barely make a dent in Apple's finances, but the company is said to be appealing the ruling.
It's not the first time WARF has proven to be a thorn in the industry's side, either. The foundation filed a case against Intel in 2008 for using the same patent, and not long after making the original infringement claim it filed another lawsuit against Apple over the company's A9 CPUs.
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