Analyst Says New MacBook May Not Sell Well

Posted by Kirhat | Saturday, March 14, 2015 | | 0 comments »

Sales of New MacBook
Apple’s newest MacBook may be considered the slimmest and lightest to date. Looking at it from the side, the MacBook almost appears to be a tablet with a very thin stand.

Building a thin notebook is an engineering feat in itself that requires some give and take in the design and construction. However, some key compromises were made by Jony Ive's team, and prospective buyers will have to decide if they are too big to overlook because there are some customers who may be turned off already.

Ming Chi-Kuo of KGI Securities predicts that Apple will only sell 450,000 units of its new MacBook in the first half of this year, as he wrote in a note which Apple Insider reported.

That may sound like a lot, but consider the fact that Apple sells millions of Macs every year. In fact, the company is expected to top 10 million in Mac sales in the first two quarters of 2014, as Apple Insider points out.

Kuo says customers may be reluctant to buy Apple's newest MacBook because it only has one port, the USB-C port Apple mentioned on stage. It actually functions as five ports: USB, HDMI, VGA, Display Port, and a charging port. You'll need to buy adapters to get all of that functionality, though.

The high price tag is another factor that can deter customers, according to Kuo. It starts at US$ 1,300, which is significantly more expensive than the MacBook Air which starts at US$ 899.

These factors may seem unsettling for customers now, but that could all change in the future.

Steve Kovach pointed out that it's a bit like the MacBook Air's initial launch in 2008 — it seemed underpowered and overpriced compared to the MacBook Pro, but over the past few years it's evolved into one of the best laptops in the market.

Everyone should know at this time about how well the new MacBook works and what sales will be like after it was launched. It's worth noting, however, that Kuo is well sourced in Apple's supply chain and frequently makes accurate predictions about the company's products.

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