Time is running short and Apple needs to get its act together or else face the wrath of fans waiting to get a hold of the company's smartwatch.
Wall Street Journal reported that the tech giant has asked Asian suppliers to make as many as 6 million units of its three Apple Watch models for the first quarter.
The relatively large initial order — which far outpaces sales of other wearable devices from Samsung and Sony, among others — is a risky move for Apple.
The watch is the first new device developed solely under the stewardship of Apple CEO Tim Cook. If it’s a dud, it will cast doubt on his ability to create products without Apple’s late visionary, Steve Jobs.
Already the watch has proven problematic for the company, with insiders calling it a "black hole" because it sucked up so much time and energy, the Journal reported.
Apple ended up scrapping several health-related features, such as the ability to measure blood pressure, heart activity and stress levels, due to the complexity, the paper added.
The entry-level Sport model accounts for half the first-run order, while the mid-tier, stainless steel model count for one-third, according to Tuesday’s report.
Apple ordered a small number of the high-end model with 18-karat gold casing ahead of the April launch but plans to produce more than 1 million units per month in the second quarter, the Journal reported.
Apple didn’t comment on the report.
Wall Street Journal reported that the tech giant has asked Asian suppliers to make as many as 6 million units of its three Apple Watch models for the first quarter.
The relatively large initial order — which far outpaces sales of other wearable devices from Samsung and Sony, among others — is a risky move for Apple.
The watch is the first new device developed solely under the stewardship of Apple CEO Tim Cook. If it’s a dud, it will cast doubt on his ability to create products without Apple’s late visionary, Steve Jobs.
Already the watch has proven problematic for the company, with insiders calling it a "black hole" because it sucked up so much time and energy, the Journal reported.
Apple ended up scrapping several health-related features, such as the ability to measure blood pressure, heart activity and stress levels, due to the complexity, the paper added.
The entry-level Sport model accounts for half the first-run order, while the mid-tier, stainless steel model count for one-third, according to Tuesday’s report.
Apple ordered a small number of the high-end model with 18-karat gold casing ahead of the April launch but plans to produce more than 1 million units per month in the second quarter, the Journal reported.
Apple didn’t comment on the report.
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