Tech companies know that one way to ensure that you are a serious competitor is to continually challenge the products of your rivals.
When Google threw down the gauntlet for wearable tech with Android Wear, it is understandable that everyone should expect a challenging response from Apple. We have heard several rumors already about the iWatch and with the market steadily growing, anybody with a modicum of intelligence knows that it is the ripe time to release the Apple smartwatch.
Unfortunately, there may not be an iWatch after all. According to OpTe.ch’s Oertli, "there is no iWatch." He has continued a discussion started by Craig Hockenbury at Furbo and Ben Bajarin at Techpinions, both of whom believe that Apple won’t be releasing its own wearable hardware any time soon.
"It’s my view that the technology needed to make that great product that does everything just isn’t there yet," says Hockenbury. "There are too many compromises."
Bajarin takes the argument even further, claiming that Apple's recently revealed Healthbook for iOS 8 might be the company’s answer to the market:
We expect Apple to respond in kind when competition threaten them with new innovation. Hence, it will be a big surprise to see that the iCompany will respond in a more indirect and subtle approach to undermine the hardware market instead. If this is the case, then the probability of an iWatch seems less and less likely.
When Google threw down the gauntlet for wearable tech with Android Wear, it is understandable that everyone should expect a challenging response from Apple. We have heard several rumors already about the iWatch and with the market steadily growing, anybody with a modicum of intelligence knows that it is the ripe time to release the Apple smartwatch.
Unfortunately, there may not be an iWatch after all. According to OpTe.ch’s Oertli, "there is no iWatch." He has continued a discussion started by Craig Hockenbury at Furbo and Ben Bajarin at Techpinions, both of whom believe that Apple won’t be releasing its own wearable hardware any time soon.
"It’s my view that the technology needed to make that great product that does everything just isn’t there yet," says Hockenbury. "There are too many compromises."
Bajarin takes the argument even further, claiming that Apple's recently revealed Healthbook for iOS 8 might be the company’s answer to the market:
"In Apple's case, the only way they could address this space is to make many products — all with specific appeal to parts of this segment. This is why I think the Healthbook concept, if real, could be very telling of Apple’s strategy."Observers claim that rather than design its own device, Apple may decide to simply provide the tools to create an ecosystem on third-party hardware, allowing them to have a presence in the market without throwing another smartwatch into the ring (or the iRing, if you will).
We expect Apple to respond in kind when competition threaten them with new innovation. Hence, it will be a big surprise to see that the iCompany will respond in a more indirect and subtle approach to undermine the hardware market instead. If this is the case, then the probability of an iWatch seems less and less likely.
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