The recent pronouncement by Apple Inc. will surely make iPad addicts and budget-conscious consumer a reason to smile. Report revealed that the company will be offering an iPad 4 tablet in place of the mid-range iPad 2 at the same price and the company launched a cheaper, lower capacity version of its plastic-backed iPhone 5C in Australia, China and some European countries.
The iPad 4 is currently available at US$ 399 for the 16GB Wi-Fi model and US$ 529 for the 16GB Wi-Fi + cellular model at the four major U.S. carriers - AT&T Inc, Sprint Corp, T-Mobile US Inc and Verizon Communications Inc.
The fourth-generation iPad, which has a 9.7-inch Retina display and supports 4G carriers worldwide, was launched in 2012, while the iPad 2 was launched in 2011.
Apple discontinued the iPad 4 last year when it launched its current flagship tablet, the iPad Air. The company had cut the price of iPad 2 to US$ 399 in 2012.
Tablets based on Apple's iOS platform held 36 percent share of the market in 2013, trailing those based on Google Inc's Android software that had 62 percent share, according to research firm Gartner.
Apple also launched recently an 8GB iPhone 5C which will also be available in France and Germany.
"We believe this newly configured device will have a lower gross margin as we estimate the difference in cost to Apple for the 8GB of NAND is US$ 5 to US$ 10," Cross Research analyst Shannon Cross wrote in a research note.
Analysts have said earlier that the iPhone 5C, which is about US$ 100 cheaper than the iPhone 5S, was unable to grab market share from rivals offering lower-cost phones based on Android.
The iPad 4 is currently available at US$ 399 for the 16GB Wi-Fi model and US$ 529 for the 16GB Wi-Fi + cellular model at the four major U.S. carriers - AT&T Inc, Sprint Corp, T-Mobile US Inc and Verizon Communications Inc.
The fourth-generation iPad, which has a 9.7-inch Retina display and supports 4G carriers worldwide, was launched in 2012, while the iPad 2 was launched in 2011.
Apple discontinued the iPad 4 last year when it launched its current flagship tablet, the iPad Air. The company had cut the price of iPad 2 to US$ 399 in 2012.
Tablets based on Apple's iOS platform held 36 percent share of the market in 2013, trailing those based on Google Inc's Android software that had 62 percent share, according to research firm Gartner.
Apple also launched recently an 8GB iPhone 5C which will also be available in France and Germany.
"We believe this newly configured device will have a lower gross margin as we estimate the difference in cost to Apple for the 8GB of NAND is US$ 5 to US$ 10," Cross Research analyst Shannon Cross wrote in a research note.
Analysts have said earlier that the iPhone 5C, which is about US$ 100 cheaper than the iPhone 5S, was unable to grab market share from rivals offering lower-cost phones based on Android.
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