Jonald's Home and Office Furnishings Enterprises started its business by producing made-to-order sala sets, dining sets, and other furnishings. It was through Pagayaya 1999, a Department of Trade and Industry (DTI)-organized regional trade fair, that the company was able to widen its business options.
Taking note of the business opportunities that the trade fair brought, the company subsequently joined the NTF 2000 and two other DTI-organized trade fairs. It also ventured into the international market through the Fiera Del Levanle, an international trade fair in Italy in September 2001.
Doors to opportunities continued to open and the company's participation in trade fairs enabled it to appreciate the bigger market opportunities outside the province. Armed with DTI's assistance in product development, skills enhancement and network linkages with government agencies, the company knew that it had the potential to address the market's needs.
The company's trade fair exposures both in the local and international markets have contributed to the growth of the business. From an asset size of PhP 2 million (US$ 36,000) in 2002, the firm has grown into a PhP 5 million (US$ 91,000) enterprise four years years later. Sales have doubled from PhP 2.2 million (US$ 40,000) in 2002 to PhP 4.5 million (US$ 82,000) in 2006. It plans to join other international trade fairs, particularly in Canada and Italy, to promote not only its products but the region's as well.
The company has also committed itself to taking the lead in the establishment of a Provincial Trade House in Manila to promote Isabela's indigenous products, thus providing better access to export traders and foreign buyers.
Taking note of the business opportunities that the trade fair brought, the company subsequently joined the NTF 2000 and two other DTI-organized trade fairs. It also ventured into the international market through the Fiera Del Levanle, an international trade fair in Italy in September 2001.
Doors to opportunities continued to open and the company's participation in trade fairs enabled it to appreciate the bigger market opportunities outside the province. Armed with DTI's assistance in product development, skills enhancement and network linkages with government agencies, the company knew that it had the potential to address the market's needs.
The company's trade fair exposures both in the local and international markets have contributed to the growth of the business. From an asset size of PhP 2 million (US$ 36,000) in 2002, the firm has grown into a PhP 5 million (US$ 91,000) enterprise four years years later. Sales have doubled from PhP 2.2 million (US$ 40,000) in 2002 to PhP 4.5 million (US$ 82,000) in 2006. It plans to join other international trade fairs, particularly in Canada and Italy, to promote not only its products but the region's as well.
The company has also committed itself to taking the lead in the establishment of a Provincial Trade House in Manila to promote Isabela's indigenous products, thus providing better access to export traders and foreign buyers.
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