Mobile Money Users Up in Asia-Pacific

Posted by Kirhat | Thursday, June 16, 2011 | | 0 comments »

Mobile Money

A study by Berg Insight showed that the number of mobile money subscribers in emerging markets is expected to to grow from 133 million users in 2010 at a compound annual growth rate (CAGR) of 40 percent to reach 709 million users in 2015.

The research report released recently made a bold projection that shows a growth in the total value of mobile money transactions at a CAGR of 54 percent from US$ 25 billion in 2010 to US$ 215 billion in 2015. From these figures, Asia-Pacific is expected to become the most important regional market because it will account for more than half of the total user base.

Berg Insight provides business intelligence and concise reports for and regarding the telecom industry, including strategic insights about pivotal developments in their focus areas.

Berg Insight telecom analyst Lars Kurkinen said that in developing regions such as Africa the mobile phone will become the primary digital channel for people to conduct financial services in the coming years. Financial institutions are also beginning to realize the importance of mobile phones to reach new clients viewing mobile money services as high-priority strategic projects.

Kurkinen added that mobile operators and third party service providers are ramping up their efforts to target the huge un-banked populations in emerging markets

"The number of live mobile money services has thus grown at an explosive rate during the past two years and recently reached as many as 300 commercial deployments," Kurkinen said in their company website.

The report further identifies mobile international value transfer as a high-growth market and an important revenue source for mobile industry players.

Berg Insight estimates that US$ 16 billion worth of international money transfers will be received using mobile phones in 2015, up from less than US$ 1 billion in 2010.

Berg Insight also forecasts that international airtime transfers will grow at a CAGR of 67 percent from US$ 130 million in 2010 to reach US$ 1.67 billion in 2015.

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