Unfortunately, not many who intend to make money with blogging succeed. Hence, it cannot be avoided that these same people will whine and complain about trivial things. Most will probably blame the affiliate network's unreasonable requirements or the advertisers selective process, which have significantly influenced their blog's profit margins.
However, those who did not make enough money failed to recognized that the problem started when they set an unrealistic expectation on how fast their traffic and readership will come and how much money they will make in a very short time. As expected, once these expectations are not met, their disappointment crushed their desire to continue blogging.
Just like the big kahuna who are making money from blogging, one needs a large readership to be able to succeed. It is a common law in the field of blogging that the higher the traffic, the more advertisers will be attracted to pay for a chance of their product being featured.
Another reason that many bloggers fail to make money online has something to do with lack of planning. Not just a plan to do this and that without considering all the other factors, but a realistic plan that takes into account the amount of time and effort spent on campaigning for the site, on hooking up with advertisers and sponsors, writing a posts, among others.
Attracting a large blog readership and regular visitors, which influence the blog's ranking and eventually the number of advertisers and sponsors is not easy. The blogosphere is not stagnant. Everyday more and more blogs appear, which makes the world very competitive. Just having a great idea or a wonderful writing style is no longer enough to get attention or sponsorship. Blogs also need to sustain that attraction effectively.
Updating the blog as often as possible is a great way to keep it high in the blogrolls and gets priority in blog search engines like technorati. It is also a good way to update the readers. However, it should not stop there. In fact, in some cases or in some blogs, it does not matter how often it is updated if the number of readers they attract are very miniscule or at best irregular. Some blogging experts will even suggest that to gain more readers, "... try decreasing the frequency of your posting and use some of that time to draw new visitors by setting up link exchanges with other bloggers, making contacts in the blog community such as commenting on other blogs, joining network sites, participating in forums, and advertising your blog on advertising boards".
The bottomline is that, it usually takes some time before the expectation of reaping profits from blogs is met. However, commitment and dedication in terms of marketing it and writing very good posts help hasten the process.