Tupperware Brands Philippines, a direct selling company, recently reiterated its commitment to strengthening its position as one of the biggest direct selling companies in the country with the launch of its new line of fragrances, food storage solutions, and baby care products and the introduction of its latest roster of celebrity endorsers.
According to Tupperware Brands Philippines president Perry Mogar, the launch is part of the company's directive to adopt a more aggressive marketing strategy by leveraging on the strength of the company’s top-of-the-line brands.
"We want to strengthen our position in the industry as one of the best and largest companies, and so we're putting more emphasis on our star brands such as the fragrance and baby care lines. Of course, the food storage line, which remains our flagship product, has been given a wider range of product offerings for the enjoyment of our customers and to provide more income opportunities for dealers," revealed Mogar.
The use of high-profile celebrities has also been given more highlight this year to build the company’s brands and communicate the superior quality of their products. This following the recent successful launch of Bea Alonzo as the company’s new endorser for its premier cosmetics brand, Colour Collection.
Communicating Tupperware Brands' goal of becoming a direct selling company with unmatched star power are the new celebrity endorsers: one of today’s most-sought-after actors Sam Milby, talented young actress Maja Salvador, and versatile actor-turned-chef Marvin Agustin.
Milby and Salvador are the new faces of Tupperware Brands’ men’s and women’s fragrance lines. The two have also launched their own signature scents that promise to translate to more positive digits in the fragrance category.
Agustin, meanwhile, adds credibility to the Tupperware food container line as he shares his passion for food and health and his own inspiring Tupperware story to the growing number of Tupperware dealers across the country.
With the introduction of new products, Tupperware Brands aims to continue its winning streak in the local direct selling arena. The company continues to post positive gains in the local market, thanks to the continuous increase in sales of its bestselling beauty and baby products.
With the local Tupperware company's continued success, the Philippines has become one of the biggest markets in the Asia Pacific region for the global Tupperware company. Despite the global recession, the continuous soar of revenues generated from Tupperware franchises all over the world, including the Philippines, has contributed to the global company’s positive revenues last year of US$ 2.1 billion.
According to Tupperware Brands Philippines president Perry Mogar, the launch is part of the company's directive to adopt a more aggressive marketing strategy by leveraging on the strength of the company’s top-of-the-line brands.
"We want to strengthen our position in the industry as one of the best and largest companies, and so we're putting more emphasis on our star brands such as the fragrance and baby care lines. Of course, the food storage line, which remains our flagship product, has been given a wider range of product offerings for the enjoyment of our customers and to provide more income opportunities for dealers," revealed Mogar.
The use of high-profile celebrities has also been given more highlight this year to build the company’s brands and communicate the superior quality of their products. This following the recent successful launch of Bea Alonzo as the company’s new endorser for its premier cosmetics brand, Colour Collection.
Communicating Tupperware Brands' goal of becoming a direct selling company with unmatched star power are the new celebrity endorsers: one of today’s most-sought-after actors Sam Milby, talented young actress Maja Salvador, and versatile actor-turned-chef Marvin Agustin.
Milby and Salvador are the new faces of Tupperware Brands’ men’s and women’s fragrance lines. The two have also launched their own signature scents that promise to translate to more positive digits in the fragrance category.
Agustin, meanwhile, adds credibility to the Tupperware food container line as he shares his passion for food and health and his own inspiring Tupperware story to the growing number of Tupperware dealers across the country.
With the introduction of new products, Tupperware Brands aims to continue its winning streak in the local direct selling arena. The company continues to post positive gains in the local market, thanks to the continuous increase in sales of its bestselling beauty and baby products.
With the local Tupperware company's continued success, the Philippines has become one of the biggest markets in the Asia Pacific region for the global Tupperware company. Despite the global recession, the continuous soar of revenues generated from Tupperware franchises all over the world, including the Philippines, has contributed to the global company’s positive revenues last year of US$ 2.1 billion.
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