By Carina Roncesvalles
Featured SMEs, Franchise Opportunities, 12 February 2007
Baking bread to create an enterprise of Filipino taste at its finest is what Julie’s Bakeshop has in its ovens.
The first Julie’s Bakeshop stood in Mandaue City in January 1981. The woman behind the bakeshop chain, Julie Gandioco decided to put up the store to meet the growing demand for bread in her canteen in a rattan furtiture company.
Success proved to be handy for Julie’s Bakeshop that after only six months, the second store was opened in the province.
Then the pursuit to put the company in stronger footing started. In 1984, RJ Commodities was established as a central warehouse for Julie’s Bakeshop to ensure the steady supply of quality ingredients and bakery supplies for the business. Its main operations were initially put up in Visayas and Mindano.
Further in its successful timeline is the opening of a store in Iloilo, its first store outside Cebu, in 1988.
Julie’s Bakeshop has a vision to “be in every town and be the most sought-after Food Franchising Company maintaining leadership in the neighborhood bakeshop market.” This in a bid to address the growing demand for quality bread.
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The increasing product demand in Luzon, particularly in Metro Manila opened the doors to the company’s warehouse in Manggahan, Pasig City in June 2001. Another branch was established in Davao City in 2002. In 2003, RJ Commodities was merged with Julie’s Franchise Corporation (JFC).
Julie’s Bakeshop now has over 500 branches and outlets nationwide and close to 180 franchisees – a testamant that the company indeed has molded breads that will bring entrepreneurial success.
“Julie’s Bakeshop offers freshly baked bread made from the finest ingredients. Julie’s products are produced in a clean environment, in full view of its customers. Its products are not only tasty but very much affordable,” the company said in an email to Magnegosyo.com.
Julie’s Bakeshop noted that they keep loyal clients and attract new patrons by maintaining the high standards of quality in both the products and service.
Julie’s Bakeshop now offers franchise opportunities to budding entrepreneurs who see light and flavor in the bread business network. The company noted that enterprise creation and employment opportunities were their motivation to officially go into franchising.
(Carina Roncesvalles is a Journalism graduate from the University of the Philippines in Diliman. Carina has worked as a Reporter for BusinessWorld. She is now working as a full-time writer for a Makati-based public relations company.)
Featured SMEs, Franchise Opportunities, 12 February 2007
Baking bread to create an enterprise of Filipino taste at its finest is what Julie’s Bakeshop has in its ovens.
The first Julie’s Bakeshop stood in Mandaue City in January 1981. The woman behind the bakeshop chain, Julie Gandioco decided to put up the store to meet the growing demand for bread in her canteen in a rattan furtiture company.
Success proved to be handy for Julie’s Bakeshop that after only six months, the second store was opened in the province.
Then the pursuit to put the company in stronger footing started. In 1984, RJ Commodities was established as a central warehouse for Julie’s Bakeshop to ensure the steady supply of quality ingredients and bakery supplies for the business. Its main operations were initially put up in Visayas and Mindano.
Further in its successful timeline is the opening of a store in Iloilo, its first store outside Cebu, in 1988.
Julie’s Bakeshop has a vision to “be in every town and be the most sought-after Food Franchising Company maintaining leadership in the neighborhood bakeshop market.” This in a bid to address the growing demand for quality bread.
Julie’s Bakeshop now has over 500 branches and outlets nationwide and close to 180 franchisees – a testamant that the company indeed has molded breads that will bring entrepreneurial success.
“Julie’s Bakeshop offers freshly baked bread made from the finest ingredients. Julie’s products are produced in a clean environment, in full view of its customers. Its products are not only tasty but very much affordable,” the company said in an email to Magnegosyo.com.
Julie’s Bakeshop noted that they keep loyal clients and attract new patrons by maintaining the high standards of quality in both the products and service.
Julie’s Bakeshop now offers franchise opportunities to budding entrepreneurs who see light and flavor in the bread business network. The company noted that enterprise creation and employment opportunities were their motivation to officially go into franchising.
(Carina Roncesvalles is a Journalism graduate from the University of the Philippines in Diliman. Carina has worked as a Reporter for BusinessWorld. She is now working as a full-time writer for a Makati-based public relations company.)
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