Tim Cook has announced last 13 February that a new addition to the Apple family tree would arrive next week. The Apple CEO even posted a seven-second clip on X teasing a launch on 19 February. He didn't provide many details, though the clip showed a metallic Apple logo with a glowing ring around it.
"Get ready to meet the newest member of the family," Cook said.
It's unclear which part of the Apple family this member will belong to; the tech giant offers smartwatches, AirPods, MacBooks, and more.
One possibility is a new generation of the iPhone SE, the lower-cost phone Apple launched in 2016. The current model, which starts at $429, was last updated in 2022. A recent Bloomberg report suggests a new SE is expected this month, offering Apple Intelligence at a more affordable price than the other iPhones that are compatible with it.
Apple's shares were up by as much as 2 percent after Cook's teaser.
Get ready to meet the newest member of the family.
— Tim Cook (@tim_cook) February 13, 2025
Wednesday, February 19. #AppleLaunch pic.twitter.com/0ML0NfMedu
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