"Let the Tablet War begin". This appears to be the message that Apple wants to convey when they unveiled the iPad Air in San Francisco yesterday. The confidence is not misplaced considering that the new device looks and feels prettier, with cleaner bezels, a much thinner profile and sharpier or boxier edges.
At first glance, the US$ 499 tablet looks like a larger (but not much larger) iPad mini, which is really a good thing.
It boasts of a new A7 processor and a handful of under-the-hood improvements, which is the upgrade many expected, but more than ever the iPad Air feels like you're just holding a big screen full of the internet. The 9.7-inch, one-pound, 7.5mm-thick device feels much better in one hand than it used to, though it's certainly not as portable as the iPad mini — which now has a 2048 x 1536 screen to match the Air's as well.
Nobody was brave enough to ask the question, but everyone who attended the event had one thing in mind when they saw the device: Where did the name ‘Air’ come from? Why not iPad Pro or something?
Even after the media was taken aback by Apple CEO Tim Cook’s rants against Microsoft and other competitors, more questions started to stack up. Why is the iPad 2 still priced at US$ 399, despite woefully outdated hardware. Apple's known for knocking US$ 100 off the price of its current model as it introduces the next one, but it changed the strategy significantly yesterday. And when the 7.9-inch iPad mini comes with incredibly similar internals for US$ 100 less, how does Apple differentiate it from iPad Air other than simply screen size?
But business and branding strategies aside, there's little doubt that the iPad Air is going to be even more powerful and much more portable than any previous 9.7-inch iPad. The Space Gray looks slightly stealthier and the White a little more fun (and a little more prone to fingerprints, it looks like).
They feel fast, though not noticeably different from the A7-powered iPhone 5S. Even despite a couple of surprising omissions, like a TouchID fingerprint sensor, this device deserves a new name: it feels completely different than the full-sized iPad once did. Apple's clearly trying to turn the iPad Air into a full-size device their clients are willing to take outside their home.
At first glance, the US$ 499 tablet looks like a larger (but not much larger) iPad mini, which is really a good thing.
It boasts of a new A7 processor and a handful of under-the-hood improvements, which is the upgrade many expected, but more than ever the iPad Air feels like you're just holding a big screen full of the internet. The 9.7-inch, one-pound, 7.5mm-thick device feels much better in one hand than it used to, though it's certainly not as portable as the iPad mini — which now has a 2048 x 1536 screen to match the Air's as well.
Nobody was brave enough to ask the question, but everyone who attended the event had one thing in mind when they saw the device: Where did the name ‘Air’ come from? Why not iPad Pro or something?
Even after the media was taken aback by Apple CEO Tim Cook’s rants against Microsoft and other competitors, more questions started to stack up. Why is the iPad 2 still priced at US$ 399, despite woefully outdated hardware. Apple's known for knocking US$ 100 off the price of its current model as it introduces the next one, but it changed the strategy significantly yesterday. And when the 7.9-inch iPad mini comes with incredibly similar internals for US$ 100 less, how does Apple differentiate it from iPad Air other than simply screen size?
But business and branding strategies aside, there's little doubt that the iPad Air is going to be even more powerful and much more portable than any previous 9.7-inch iPad. The Space Gray looks slightly stealthier and the White a little more fun (and a little more prone to fingerprints, it looks like).
They feel fast, though not noticeably different from the A7-powered iPhone 5S. Even despite a couple of surprising omissions, like a TouchID fingerprint sensor, this device deserves a new name: it feels completely different than the full-sized iPad once did. Apple's clearly trying to turn the iPad Air into a full-size device their clients are willing to take outside their home.
Posts
I like this website very much so much fantastic information. iphone png