Tim Cook has announced last 13 February that a new addition to the Apple family tree would arrive next week. The Apple CEO even posted a seven-second clip on X teasing a launch on 19 February. He didn't provide many details, though the clip showed a metallic Apple logo with a glowing ring around it.
Read More ...
"Get ready to meet the newest member of the family," Cook said.
It's unclear which part of the Apple family this member will belong to; the tech giant offers smartwatches, AirPods, MacBooks, and more.
One possibility is a new generation of the iPhone SE, the lower-cost phone Apple launched in 2016. The current model, which starts at $429, was last updated in 2022. A recent Bloomberg report suggests a new SE is expected this month, offering Apple Intelligence at a more affordable price than the other iPhones that are compatible with it.
Apple's shares were up by as much as 2 percent after Cook's teaser.
Get ready to meet the newest member of the family.
— Tim Cook (@tim_cook) February 13, 2025
Wednesday, February 19. #AppleLaunch pic.twitter.com/0ML0NfMedu