In early 2018, Google rebranded all of its payment services under Google Pay to help it double down on making transactions across its platform more frictionless (and more used).
Now comes another development: PayPal and Google are kicking off a deep integration, where users who add their PayPal details to their Google Play accounts will be able to pay bills and for other items, using PayPal, without logging in and without leaving the Google services.
The integration, when it goes live later this year, will cover apps like Gmail, YouTube, Google Store and any services using Google Pay - and it will include not just payments but also peer-to-peer transfers.
This is not the first time that Google and PayPal have worked together - the latter has been a payment option in Google Play since 2014, in-store, and in online transactions that were managed by Google and a Google Pay option since last year. And similarly, Google itself has a number of other partners from the payments world, including Braintree, Sripe, Cybersource, Vantiv, Visa and Mastercard.
This new phase of the relationship is interesting for how it benefits both sides. For Google, it will mean that users are less likely to leave Google sites to complete a transaction, potentially never to return; and will give users one more option for how to pay for things, making Google's own sales more likely to be completed rather than abandoned. For PayPal, it will give users one more easy option for using its rails when buying things, and that will translate into more transaction revenues for PayPal.
According to Ingrid Lunden of TechCrunch, "we're in an interesting phase in the world of payments at the moment. The challenge is no longer getting people used to the idea of paying online: a substantial proportion of consumers in developed markets are willing and able to pay for items on digital platforms. The problem is one of trying to capture and keep users' attention: there are potentially now too many payment options, and too many places for us to visit too easily."
The struggle for app publishers, platform owners, and others now is to keep people engaged in the product, rather than migrating elsewhere, which could lead to people abandoning their purchases and also leaving the service for another one.
This is part of the reason why Amazon is so effective: it provides a very seamless and quick way for people to browse and buy things, even more so if you are a Prime subscriber.
Now comes another development: PayPal and Google are kicking off a deep integration, where users who add their PayPal details to their Google Play accounts will be able to pay bills and for other items, using PayPal, without logging in and without leaving the Google services.
The integration, when it goes live later this year, will cover apps like Gmail, YouTube, Google Store and any services using Google Pay - and it will include not just payments but also peer-to-peer transfers.
This is not the first time that Google and PayPal have worked together - the latter has been a payment option in Google Play since 2014, in-store, and in online transactions that were managed by Google and a Google Pay option since last year. And similarly, Google itself has a number of other partners from the payments world, including Braintree, Sripe, Cybersource, Vantiv, Visa and Mastercard.
This new phase of the relationship is interesting for how it benefits both sides. For Google, it will mean that users are less likely to leave Google sites to complete a transaction, potentially never to return; and will give users one more option for how to pay for things, making Google's own sales more likely to be completed rather than abandoned. For PayPal, it will give users one more easy option for using its rails when buying things, and that will translate into more transaction revenues for PayPal.
According to Ingrid Lunden of TechCrunch, "we're in an interesting phase in the world of payments at the moment. The challenge is no longer getting people used to the idea of paying online: a substantial proportion of consumers in developed markets are willing and able to pay for items on digital platforms. The problem is one of trying to capture and keep users' attention: there are potentially now too many payment options, and too many places for us to visit too easily."
The struggle for app publishers, platform owners, and others now is to keep people engaged in the product, rather than migrating elsewhere, which could lead to people abandoning their purchases and also leaving the service for another one.
This is part of the reason why Amazon is so effective: it provides a very seamless and quick way for people to browse and buy things, even more so if you are a Prime subscriber.
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