According to the report of TechCrunch quoting the data from App Annie, the app economy is continuing to grow, with the worldwide revenue from app stores expected to top US$ 110 billion this year.
However, the time people spend using their apps is starting to stagnate, another report has found. In Flurry's "State of Mobile 2017" annual wrap-up, the firm reported that overall app session activity only grew 6 percent from 2016 to 2017.
That's down from the 11 percent growth it reported at year-end 2016, and represents users spending an average of more than five hours per day on smartphones.
The declining growth in session activity means users are reaching a point where they can't give up much more time out of their day to using apps. Instead, they're shifting activity from older apps to newer ones. They're spending time across a diverse variety of apps, too.
There are some clear winners and losers in terms of app usage growth over the past year.
Not surprisingly, this has been the year for e-commerce to boom. Usage of shopping apps was up 54 percent from 2016 to 2017, Flurry found, now that consumers are comfortable making purchases paying on mobile devices. App integrations with Apple Pay and Samsung Pay have also helped.
It was observed during the holiday shopping season where mobile shopping was set to pass desktop for the first time, for example, and where US$ 2 billion of Black Friday's US$ 5.03 billion in online sales took place on mobile.
Another big winner in 2017 was the Media, Music and Entertainment category, which saw 43 percent year-over-year growth in app usage as consumers increased their media consumption on mobile.
This was also evidenced in a recent year-end report from Sensor Tower, which found that Netflix's app generated the most revenue of any non-game app during 2017 - a position that Pandora had won for a quarter previously before being beat out for the overall top spot by Netflix.
App categories with declining in 2017 included Lifestyle and, surprisingly Gaming.
However, the time people spend using their apps is starting to stagnate, another report has found. In Flurry's "State of Mobile 2017" annual wrap-up, the firm reported that overall app session activity only grew 6 percent from 2016 to 2017.
That's down from the 11 percent growth it reported at year-end 2016, and represents users spending an average of more than five hours per day on smartphones.
The declining growth in session activity means users are reaching a point where they can't give up much more time out of their day to using apps. Instead, they're shifting activity from older apps to newer ones. They're spending time across a diverse variety of apps, too.
There are some clear winners and losers in terms of app usage growth over the past year.
Not surprisingly, this has been the year for e-commerce to boom. Usage of shopping apps was up 54 percent from 2016 to 2017, Flurry found, now that consumers are comfortable making purchases paying on mobile devices. App integrations with Apple Pay and Samsung Pay have also helped.
It was observed during the holiday shopping season where mobile shopping was set to pass desktop for the first time, for example, and where US$ 2 billion of Black Friday's US$ 5.03 billion in online sales took place on mobile.
Another big winner in 2017 was the Media, Music and Entertainment category, which saw 43 percent year-over-year growth in app usage as consumers increased their media consumption on mobile.
This was also evidenced in a recent year-end report from Sensor Tower, which found that Netflix's app generated the most revenue of any non-game app during 2017 - a position that Pandora had won for a quarter previously before being beat out for the overall top spot by Netflix.
App categories with declining in 2017 included Lifestyle and, surprisingly Gaming.
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