Apple Just Bought The Most "Innovative" App

Posted by Kirhat | Tuesday, March 28, 2017 | | 0 comments »

As the saying goes, "If you can't beat it, buy it."

This is exactly what Apple did last 22 March when it acquired an app called Workflow, an automation app that it had labeled "most innovative" in 2015. However, they did not disclose the price or any other terms of the deal.

Workflow takes a complicated series of tasks, that would normally require opening multiple apps, and lets users press one button to get the job done. For example, if a user want to let someone know they're running late, they can use the "running late" workflow to automatically find their next calendar event, get the travel time, create a text and fire off a message.

It's so powerful that at the time, Business Insider's Alex Heath called it the "Swiss Army knife for completing tasks" and said it could potentially replace entire apps on the home screen.

Workflow first caught the eye of Apple first in 2015, and now the company confirmed it acquired it. In a rare move, the company is keeping the app alive in the App Store and setting its price to free. It previously cost US$ 2.99.

As part of the deal, Workflow's creators — developers Ari Weinstein, Conrad Kramer, and Nick Frey — will be joining Apple, according to TechCrunch, which first reported the deal.

"We are thrilled to be joining Apple," said Weinstein in a statement to TechCrunch. "We've worked closely with Apple from the very beginning, from kickstarting our company as students attending WWDC to developing and launching Workflow and seeing its amazing success on the App Store. We can't wait to take our work to the next level at Apple and contribute to products that touch people across the world."


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