As expected, many Apple customers were outrage. While most consider USB-C to be the future of the ubiquitous port, the fact is that the market is not yet at a point when all our devices would work with the new standard. Thankfully, it seems like Apple has listened to its customers concerns, and given its USB-C dongles a major price cut.
"We recognize that many users, especially pros, rely on legacy connectors to get work done today and they face a transition. We want to help them move to the latest technology and peripherals, as well as accelerate the growth of this new ecosystem," said Apple in a statement. "Through the end of the year, we are reducing prices on all USB-C and Thunderbolt 3 peripherals we sell, as well as the prices on Apple’s USB-C adapters and cables."
It's a little unfortunate that these price cuts aren’t permanent — but it's nice that its happening at all.
So just how much cheaper are the new dongles? Quite a bit cheaper apparently, especially the most common ones. Here’s a quick rundown of the new prices.
- USB-C to standard USB: US$ 9, down from US$ 19
- USB-C to Lightning cable (1 meter): US$ 19, down from US$ 25
- USB-C to Lightning cable (2 meters): US$ 29, down from US$ 35
- Thunderbolt 3 to Thunderbolt 2 adapter: US$ 29, down from US$ 49
- Multiport adapter with USB-C, USB, and HDMI: US$ 49, down from US$ 69
- Multiport adapter with USB-C, USB, and VGA: US$ 49, down from US$ 69
Apple is also reducing the price of its new 5K LG UltraFine Display by more than 25 percent as part of an effort to ease the transition to its new line of MacBook Pros. The special promotion, which amounts to a US$ 349 price cut for the US$ 1,299.95 monitor, brings the product’s price under US$ 1,000.
The company is also reducing the price on the 4K version from US$ 699.95 to US$ 524. Both products, designed in partnership between Apple and LG, are available on Apple's online store, with the 4K model available now and the 5K model going on sale next month.