Apple announced last 7 September at its iPhone event in San Francisco that the Apple Watch Series 2 will be available for preorders on 9 September. Pricing for the new device will be US$ 369. Apple also introduced a watch made specifically for runners called the Apple Watch Nike+, which is also priced at US$ 369.
The company didn't mention the Apple Watch Edition - the one from the first wave of Apple smartwatches that's made out of 18-karat gold and carries a price tag starting at US$ 10,000. However, it did talk about a new ceramic model, which starts at US$ 1,249.
Apple will also offer a new designer watch called the Apple Watch Hermes, which starts at US$ 1,149. Apple Watch Hermes bands are sold separately and will be available beginning 16 September. The Single Tour Band is US$ 339, the Double Tour is US$ 489 and the Double Buckle Cuff is US$ 689.
Sales of the Apple Watch slumped over the past year, as consumers awaited the launch of an updated device. In March, Apple cut pricing for the 2-year-old Apple Watch by US$ 50 to US$ 249 in an effort to drum up business.
The modest price cut wasn't enough to spur a run on Apple Watches. In July, market researcher IDC said the global smartwatch market experienced its first decline, with shipments down 32 percent. Apple was the top smartwatch vendor, but it was the only company in the Top 5 whose sales declined from the previous year. The research firm estimated that shipments tumbled 55 percent to 1.6 million.
With the new design, and software upgrade, Apple is hoping that Apple Watch can turn things around.