The entertainer — who is famously excellent at expressing herself via Twitter — told her 3.09 million (and counting) followers that she did not have a good experience when she was shopping at Fabletics.
Here's what she actually said:
Fabletics' parent company, JustFab requires consumers to sign up for subscriptions — called VIP memberships — in order to get its apparel at such affordable prices. After signing up, each VIP is billed on a monthly basis.
The subscription method itself has come under fire; in September, a lengthy BuzzFeed report shed light on the fact that many consumers felt duped and found it extremely hard to end their memberships.
Many people are rallying behind Cher's tweet, saying they had similar experiences. Further, the complaints that have come after the tweet send a resounding truth echoing through the walls of the internet: Even if Fabletics has taken multiple steps to improve its business, a lot of consumers already changed the way they perceived the brand.