But it turns out that Apple is working on an advanced AI product of its own, which could be unveiled in the very near future.
Apple is planning a huge upgrade that will see the voice assistant surge ahead of rivals Google Now, Microsoft's Cortana, and Alexa, the AI behind Amazon Echo. Apple acquired U.K.-based speech processing startup VocalIQ last year, and will be integrating the advances made by the company in processing natural language queries and machine learning into Siri.
VocalIQ uses machine learning to provide context to queries, with the AI able to understand a follow-up question to a previous query. The technology can also be used for voice-controlled in-car applications, and VocalIQ may find its way into Apple's car platform as well.
Another interesting report that delves into Apple’s highly secretive AI research and development plans suggests that Siri APIs will be open to third-party developers and it was put forward that a Siri-based competitor for Amazon Echo will be unveiled at the Apple Worldwide Developers Conference (WWDC) 2016.
Writing on Medium, Brian Roemmele reminds users that Apple is very interested in voice-based computing – a Steve Jobs legacy – and in AI. Through a combination of in-house development and smart investments, Apple could offer a powerful AI experience without having had as much time as Google or Facebook to train its virtual assistant.
Roemmele calls Apple's next voice-based computing experience Siri2, but added that he's certain Apple will call it something else in the next couple of days.
On top of that, there are other AI-related purchases that could also help Apple upgrade Siri with advanced features, including Perceptio, Emollient and Emotient.