Apple is Really Shaking Things Up 2016

Posted by Kirhat | Friday, April 08, 2016 | | 0 comments »

Apple Shake-up
Apple has now officially launched a 4-inch iPhone called the iPhone SE and added a new product to its iPad Pro range, the iPad Pro 9.7. This all happened at the company’s annual town hall meeting, where Tim Cook discussed his company's plans for the rest of the year as well introducing a bunch of new environmental initiatives.

By now everyone would have heard many rumours claiming the iPhone 7 will be the thinnest iPhone ever - ultra-thin, super-thin, the thinnest of the thin! Wafer thin? Anyway, the latest blurb down the grapevine claims this extreme thinness will go hand-in-hand with a couple of hardware innovations.

Allegedly the iPhone 7 will pack a bigger battery than ever before into the chassis, which might sound odd at first, but the sources say it's due to the new A10 chipset design, which will feature what's being called a "fan-out" design. What does that mean? Well according to ETNews the fan-out packaging method fuses both silicon chip and semiconductor compounds together, meaning they can be as (or more) powerful while taking up a smaller area. This allows for a more compact motherboard and antenna arrangement, and therefore more space for other components, such as the battery.

The iPhone SE is the cheapest iPhone Apple has ever produced. But that doesn’t mean its a slouch; nope, the phone itself is essentially the same as the iPhone 6s with respect to imaging and specs. The only difference is RAM, design and the price of the handset. Apple was keen to make sure everybody knew the iPhone SE was not a budget phone. No, this phone is there to show Apple's customers that it is listening to their suggestions.

But all is not as rosy at it seems, according to certain reports about Apple's iPhone sales in 2016, leading many to ask: is Apple’s iPhone 6s struggling?

Perhaps — chip orders are very low compared to this time last year, claims DigiTimes, despite the company having new hardware in the form of the iPhone SE and iPad Pro 9.7 available on market.

"Overall chip orders placed by Apple for the second quarter will only be slightly higher than those for the first quarter, despite the upcoming availability of its 4-inch iPhone SE and 9.7-inch iPad Pro devices," said the report.

Furthermore, the same sources said chip-orders for the iPhone 6s and iPhone 6s Plus have basically halved compared to last year. And this shortfall will be just too big for the iPhone SE which analysts expect to see sell in excess of 4-5 million units.

The arrival of the iPhone 7, however, will almost certainly bring things back in-line with what we've come to expect from Apple. Even more so if there turns out to be three iPhone 7 models.

"KGI Securities analyst Ming-Chi Kuo has issued a research note that predicts two 5.5-inch versions of the 'iPhone 7 Plus' are in development, one with a single iSight rear-facing camera and another boasting a dual-camera design," said MacRumors. "The rumored iPhone 7 Plus model with a dual-lens camera system would take advantage of imaging algorithms that Apple acquired through its purchase of Israeli camera technology company LinX Imaging last year."

This will make 2016 Apple's busiest year for a very long time. Never before has the company launched so much hardware in such as short space of time. Even just a few years ago the idea of a dual-iPhone launch seemed bizarre — and now we’re looking at three (and one inside Q1, no less).

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