Apple iOS Still Dominates Holiday Activation

Posted by Kirhat | Friday, January 01, 2016 | | 0 comments »

Apple Christmas
As expected, Apple products continue to resonate with consumers in impressive fashion this December after suffering from a short slump in sales the previous months.

During the Christmas holiday shopping period, measured from 19th to 25th of December, iOS devices accounted for nearly 50 percent of all new device activation, according to data recently released from the analytics firm Flurry.

According to BGR News, following not too closely behind was Samsung, whose products cumulatively accounted for 19.8 percent of new activation.

Interestingly, Apple's share of new activation actually dipped a bit year over year. During the same period a year-ago, Flurry found that iOS devices accounted for 51.3 percent of new activation, a drop of 2.2 percent.

Of course, given that Flurry is playing with percentages here, the figures don't really give much context in terms of overall sales figures. Per usual, analysts should wait for Apple’s January earnings conference call to get the full scoop on the company's typically record-setting holiday quarter.

One of the more interesting data points tabulated by Flurry focused on the distribution of activation across varying form factors. Full-size tablets and medium-sized mobile phones are increasingly losing marketshare to phablets.

But if the focused is specifically on Apple, an interesting trend emerges. Apparently iPhone users are partial to the 4.7-inch iPhone 6s while Android users prefer phablets, a category which traditionally includes devices with at least a 5.1-inch form factor.

With some analysts anticipating that Apple will experience its first drop in iPhone sales in 2016, the next few months should prove to extremely interesting. But if the recent holiday shopping season is any indication, Apple’s lineup of iOS devices, anchored by the iPhone of course, still appears to be quite vibrant.

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