Chicharific's Family Legacy

Posted by Kirhat | Sunday, February 20, 2011 | | 0 comments »

Chicharific

Successful entrepreneurs say that constant communication and coordination is vital in growing their business. According to Philstar.com, this is just how Chicharific owner Bards Lapid Montanido gets to manage her 31 outlets and eyes expansion to 40 branches by the yearend.

Bards said her franchisees send their reports via email and she equipped her people with laptops and broadband connections powered by Globe Business. Globe makes it easy for entrepreneurs to stay connected with their franchisees using the Biz Laptop and Broadband bundle. "They also text their orders and other concerns, and I regularly get in touch with them using phonecards," she said. Bards uses Globe Postpaid as well for her business, making sure she can always be reached by the office and her franchisees wherever she goes.

Chicharific has expanded via franchising and is currently exploring export opportunities overseas for her new products.

Coming from the Lapid ancestry, Bards has chosen to carve the Chicharific brand in the local market instead of using the family name which established chicharon franchise today. She shares that his father Federico Lapid Sr. started the family business in 1970s.

"He's been manufacturing chicharon since. His way of cooking is different. We don’t leave them out in the sun. He was able to make dried chicharon pellets that we pop in the store. It takes about two minutes to pop them. So what we do is we cook it in the store while the customer waits. That makes our product distinct because they are freshly popped," she said.

"Everything I learned I owe it all to my father and I admire his discipline and experience. Until the age of 80 he still goes to Quiapo at 4am where he has a store. He’s always been into selling. He's so active and he worked all his life," Bards added. In 2002, she continued the business for her father and started expanding by offering Chicharific franchises, with most of the outlets in the provinces such as Bicol, Vigan, Iloilo, Dagupan, Bacolod and Tacloban and all of them doing well. She has four co-owned outlets in Metro Manila.

Bards said she personally talks to prospective franchisees making sure she has the right partners to grow Chicharific. "I really talk to them casually and I ask them if they really like chicharon. I try to get a feel or like feel the vibes between us. I will be partnering with them for five years. It's not going to be easy. We should be able to get along," she said.

To Bards, it is important that she and her franchisees have established a good working relationship that will last and flow smoothly for years. Thus, they would be able to support each other and work closely together towards growing the business.

As she shares her experience to other negosyante and budding entrepreneurs, she discloses that she is having fun managing the business and finds it very fulfilling. "That time I wasn't a big thinker then. I never thought it would be this big, the prospect of Chicharific. If you’re doing something that you like it becomes so easy. I am enjoying my business. We will have a lot of plans moving forward," Bards said.

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More Spending on Mobile Platforms

Posted by Kirhat | Thursday, February 10, 2011 | | 1 comments »

Mobile Platforms

A new survey from the US-based Association of National Advertisers (ANA) and the Mobile Marketing Association (MMA) showed that the vast majority of client-side marketers – 88 percent – are interested on using mobile marketing in 2011, while 75 percent plan to increase their spending on mobile marketing initiatives by an average of 59 percent versus 2010.

Survey findings indicated that in 2010, 62 percent of marketers used some form of mobile marketing for their brands. An additional 26 percent reported their intention to begin doing so this year, elevating the expected 2011 utilization rate to the near-universal 88 percent level.

Respondents cited two companies as being particularly successful with mobile marketing: Coca-Cola for its mobile advertising and Target for its integration of mobile web, rewards and wish list registry.

However, most respondents are less enthusiastic about their own mobile initiatives. Only 25 percent rate their efforts as “extremely" or "very" successful, while the majority (53 percent) says their efforts have been only "somewhat" successful.

Those marketers claiming above average success rates have the following traits in common:
  • Have been using the medium longer

  • Tend to use more of mobile’s individual platforms

  • Integrate platforms with each other

  • Measure mobile efforts with a wide array of metrics.
"Mobile is clearly a fast-growing platform for marketers, but it has yet to attain its full potential," said Bob Liodice, president and CEO of ANA. “With the anticipated increase in adoption this year, we expect to see fresh, innovative approaches, increased brand-building success, and better accountability for this exciting channel."

More than a dozen distinct interactive mobile platforms are currently being used by marketers, according to survey findings. The five with the highest adoption levels – at least by one-half of the firms surveyed –are the following:
  • Mobile websites

  • Mobile apps

  • Mobile messaging/SMS

  • Mobile display ads

  • Mobile search
"The results of the ANA-MMA joint survey strongly indicate that we will continue to see increased adoption and spending this year across all mobile marketing platforms," said Greg Stuart, Global CEO of MMA. “The MMA is committed to further establishing critical best practices and guidelines that create efficiencies and eliminate barriers for marketers to make mobile an indispensable part of their marketing mix."

In the survey, respondents noted several specific advantages of mobile marketing, including:
  • Portable Wb access

  • Ability to deliver content/promotions to on-the-go consumers

  • Convenience for immediate consumer support/sales support/loyalty

Conversely, the research found numerous barriers to the adoption of mobile marketing by client-side marketers, including:
  • Lack of metrics to properly allocate mobile marketing within the overall marketing mix

  • Inability to prove ROI

  • Lack of mobile marketing understanding by key people at the brand/company
To date, most companies – 71 percent – have assigned responsibility for mobile marketing to an existing internal group. Only 19 percent of respondents said their companies have created a new internal group to manage the mobile marketing function. In most cases this group reports to the digital marketing team.

The survey was conducted online during September-October, 2010. After determining the anticipated 2011 utilization rate, the survey methodology identified 97 respondents – all client-side marketers largely from the ANA’s membership – that specifically indicated their intent to utilize mobile marketing in 2011 and asked these marketers a battery of questions about their experience and observations with the medium.

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Pot in a Bottle

Posted by Kirhat | Saturday, February 05, 2011 | | 2 comments »

Pot in a Bottle

According to Associated Press, a California entrepreneur has plans to market a line of medical marijuana soft drinks.

Clay Butler says he plans to supply medical marijuana dispensaries with his soda pot, which contains the psychoactive marijuana ingredient THC.

Marijuana drinks are already showing up here and there, but Butler says he thinks his branding savvy will make his product a hit.

Besides his flagship cola drink, Canna Cola, he will also produce Dr. Pepper-like Doc Weed, lemon-lime Sour Diesel, grape-flavored Grape Ape and orange-flavored Orange Kush.

A 12-ounce bottle will cost US$ 10 to US$ 15.

The Soquel-based commercial artist tells the Santa Cruz Sentinel that he doesn't do drugs or need medical marijuana for any ailments.

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Entrecard Up, Drop Inbox Down

Posted by Kirhat | Tuesday, February 01, 2011 | | 15 comments »

Entrecard Up, Drop Inbox Down

Entrecard is up, but Drop Inbox is still down. At this time, there is no way for anybody to check out who has drop when and how many drops were received. I ended up dropping AGAIN on the same sites that visited my blog last 29 January 2011 without them knowing about it.

Even the number of drops made are not recorded. I'm dropping 300 a day, but as you can see above, none of them got acknowledged in the last 2 days since the site came back online.

I already sent a message to Entrecard team awhile back to ask about the problem, but no replies were made. Maybe I should not expect much. But the idea of "reciprocating" those who were kind enough to visit my site and drop their cards on my widget is important to me that I have to try something.

Entrecard dropping is one of those things that is hard to flush out of your system. Since I joined bloggers from all corners of blog-landia dropping, advertising and coordinating with other members of Entrecard, the feeling of reaching the 300 limit and receiving more than that in return has been exhilarating. Nothwitstanding the high bounce rates, the process is so simple that even noobs can easily generate a steady traffic to their sites.

It is, therefore, understandable to see some bloggers try their best to come up with a good system during this "inactive drop inbox" period to enable entrecard droppers to easily make their regular droppings. I'm sure there are lots of techie people who are trying to devise ways to check who drop on them, how many drops were generated and if these are advert clicks or organic clicks.

Are you one of those who are cooking something up?

UPDATE
It seems to be back to normal now. Most probably they have problems with the widget codes or something because they are asking everyone to get their codes again and replace the old one. According to their explanation which can be found in the EC blog, their widget scanner was having problems detecting the entrecard widgets on our sites.

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