Given the stark reality of the need to invest millions of pesos to provide children with proper health and nutrition and basic education, the United Nations Children's Fund (UNICEF) has to constantly come up with innovative ways to raise funds. These include reaching out to individual and corporate donors selling gift items - such as its popular Christmas and all-occasion cards - and most recently, forging a partnership with graphic design firm Team Manila.
In its continuing vision to inspire and empower the youth and just in time for the 20th anniversary of UNICEF's Convention on the Rights of the Child (an international treaty that recognizes the welfare of children) this year, Team Manila has released limited edition shirts and accessories communicating the basic rights of children - the right to play, the right to shelter, the right to know and learn, the right to be healthy and the right to be safe.
For every shirt sold, PhP 50.00 will go to UNICEF. For the lanyards, UNICEF will get PhP 20.00 and for tote bags, PhP 25.00.
UNICEF sales development officer Erwin del Castillo, in an interview with the Philippine Daily Inquirer, says he is excited about the prospects of the partnership with Team Manila as the shirts have also appealed to the youth from other countries, thus giving him hope that the Team Manila products would soon find their way into shops across the region.
Known for having its pulse on the Filipino youth, Team Manila has also chosen twins Nicole and Camille Tantoco as the face of its Children’s Rights collection. Says Team Manila’s general manager Nico Bacani, "We were really inspired by Nicole and Camille in that we feel they are representatives of the new generation – serious with their education and well-educated, kind-hearted, very much into the arts, very socially aware and active or in other words very well-rounded individuals."
"We support this project because we feel that every child should have these basic rights," says Camille. Nicole adds, "A lot of children suffer abuse, discrimination and neglect, and if we don’t address these issues, how can we move forward as a nation?"
And, perhaps the thing of most value here, aside from a portion from each purchase going to UNICEF's advocacy for Children’s Rights, is that everyone will be able to wear the message and hopefully raise awareness everywhere they go.
In its continuing vision to inspire and empower the youth and just in time for the 20th anniversary of UNICEF's Convention on the Rights of the Child (an international treaty that recognizes the welfare of children) this year, Team Manila has released limited edition shirts and accessories communicating the basic rights of children - the right to play, the right to shelter, the right to know and learn, the right to be healthy and the right to be safe.
For every shirt sold, PhP 50.00 will go to UNICEF. For the lanyards, UNICEF will get PhP 20.00 and for tote bags, PhP 25.00.
UNICEF sales development officer Erwin del Castillo, in an interview with the Philippine Daily Inquirer, says he is excited about the prospects of the partnership with Team Manila as the shirts have also appealed to the youth from other countries, thus giving him hope that the Team Manila products would soon find their way into shops across the region.
Known for having its pulse on the Filipino youth, Team Manila has also chosen twins Nicole and Camille Tantoco as the face of its Children’s Rights collection. Says Team Manila’s general manager Nico Bacani, "We were really inspired by Nicole and Camille in that we feel they are representatives of the new generation – serious with their education and well-educated, kind-hearted, very much into the arts, very socially aware and active or in other words very well-rounded individuals."
"We support this project because we feel that every child should have these basic rights," says Camille. Nicole adds, "A lot of children suffer abuse, discrimination and neglect, and if we don’t address these issues, how can we move forward as a nation?"
And, perhaps the thing of most value here, aside from a portion from each purchase going to UNICEF's advocacy for Children’s Rights, is that everyone will be able to wear the message and hopefully raise awareness everywhere they go.
Happy birthday UN CRC!